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  • Writer's pictureHermione Gardiner

How to Win More New Business Without Feeling Sleazy or Salesy

Updated: Feb 9


Are you eager to expand your client base and win new business but cringe at the thought of coming across as pushy or overly salesy? Fear not! We've got you covered with some friendly tips to help you achieve business growth while staying authentic and genuine. Let's dive in!


✨ Build Genuine Connections: Focus on building meaningful relationships with your potential clients. Take the time to understand their needs, challenges, and aspirations. By genuinely connecting and showing a sincere interest in their success, you'll create a solid foundation of trust and rapport.


✨ Provide Value First: Instead of diving straight into a sales pitch, lead with value. Share insightful content, provide helpful resources, and give valuable advice. By showcasing your expertise and demonstrating how you can genuinely help your potential clients, you'll build credibility and position yourself as a trusted advisor.


✨ Listen and Understand: Active listening is a superpower! Take the time to listen attentively to your prospects. Understand their pain points, goals, and desired outcomes. By truly grasping their needs, you can tailor your offerings and present solutions that resonate deeply with them.


✨ Be Transparent and Authentic: Honesty and authenticity are key. Be transparent about what you can deliver and set realistic expectations. Your genuine approach will build trust and confidence, making potential clients more likely to choose you over someone who resorts to pushy tactics.


✨ Educate and Empower: Position yourself as an educator and problem solver. Share valuable insights, industry trends, and practical tips that empower your audience. By providing education and resources, you position yourself as a trusted authority, making potential clients more likely to choose you when they're ready to take the next step.


✨ Collaborate and Consult: Consider a collaborative approach when working with potential clients. Involve them in the process, seek their input, and co-create solutions together. By fostering a collaborative atmosphere, you'll establish a sense of partnership and make them feel valued, rather than feeling like just another sales target.


✨ Follow Up with Care: Don't let potential leads slip through the cracks! Follow up with care and consistency. Show that you genuinely care about their success by checking in, answering questions, and providing additional support when needed. Your attentive follow-up will reinforce their trust in you and your commitment to their success.


✨ Seek Long-Term Relationships: Aim for long-term relationships rather than short-term transactions. Focus on creating value and nurturing relationships beyond the initial sale. By fostering ongoing connections, you'll not only win new business but also benefit from repeat business and referrals, creating a sustainable foundation for growth.


Remember, winning new business doesn't have to involve pushy sales tactics or compromising your values. By adopting an authentic, genuine, and value-driven approach, you'll attract clients who align with your mission and values.


Want to know more how to win new business with integrity and authenticity?

Grab our training Non Sleazy Selling here.

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